Copywriting service for manufacturers
Quality copywriting by a qualified, native-English in-house team. Fine-tuned for both search performance and user experience.
The text on your digital channels is your sales pitch, make sure it’s had the care and attention it deserves with a manufacturer copywriting service that speaks in the ideal tone of voice
We craft keyword optimised text for manufacturing business websites to help your business connect with customers online. Well written copy can make the difference between converting a visitor to a customer and losing them to a competitor. We draw on years of experience crafting specialist copy for business to put our manufacturing client head and shoulders above the competition. We’re here to help you fill your website with bespoke content that optimises your position in the search results and reassures potential customers of your competency and expertise.
A manufacturer copywriting service driven by data & SEO knowledge
It’s important that key pages on your manufacturing website have at least 500 words, ideally closer to 1000. If you don’t have the time or the copywriting expertise to get there, we can help. We’ve helped many of our clients build pages from a single paragraph into hundreds of words of genuinely useful information about their products and services. We write FAQs too, which offer a great opportunity to directly address the search terns of your clients and provide specific information about your products.
How our industrial and manufacturer copywriting service works
If you’re planning new pages for your manufacturing business’ website or are interested in publishing original content to improve your SEO performance, we’re equally happy working from scratch. We can produce copy as single pieces and one-off projects, or come up with a content plan that rolls out content over a number of weeks or months.
Our copywriting begins with research, we read around the subject we’re planning to write about and produce a detailed plan. The plan covers the key points the writing should address; what will the piece be about, what are the important keywords, what might the questions and concerns of your customers be, how does your business relate to the subject and other specific points of importance.
Before getting started, we’ll be sure to have a chat with you. We want to be certain to write authoritatively about your business and services and to use the appropriate tone of voice. Of course, you’ll have chance to approve any copy we create on your behalf before it goes live. Generally, after an initial discussion many of our clients are happy for us to proceed without approval since our skilled copywriters are excellent at writing in the correct tone of voice for our clients.
Keyword optimised copywriting services
Keyword research is a vital part of our copywriting services. Our background in SEO means we understand the importance of taking a data driven approach in all aspects of marketing. We use cutting edge software tools to gather information on the specific terms associated with your business that people are searching for. Even though we’ve worked with many clients in industry and manufacturing before, this part of the process is still vital, keyword volumes can throw up unexpected opportunities to rank for niche searches. With the data to back up our target keywords we can create a content strategy which builds momentum over several weeks, each piece of content playing its part in increasing the performance and authority of your site by providing helpful information to your visitors. Copywriting and content creation is key part of our SEO services, if you’re interested in full SEO services you can learn more about them here.
Our copywriting services for manufacturers and industrial businesses cover everything from services offered by the business, to case studies of specific work that has been carried out in the past, social media posts, press releases and blog content; all with the aim of calling the reader to action. Working with us, you’ll reap the SEO benefits from regularly publishing online content and build trust with your customer base. Get in touch today and discover how we can help your business grow.
FAQs
Answers to your frequently asked questions about our copywriting service for manufacturers.
Copywriting
What types of materials do you write?
We create a variety of written materials, including website content, blog posts, product descriptions, email newsletters, ad copy, social media posts, and promotional materials. Each piece is tailored to meet specific marketing objectives. Our team has experience across various industries. We’ll discuss your specific needs during our initial consultation to determine how best to tailor the content to your sector.
What is your process for developing copy?
Our process starts with understanding your brand and goals. We then conduct research, develop an outline, and draft the copy. After revisions and your feedback, we ensure the final product aligns with your brand voice.
What is copywriting, and why is it important?
Copywriting is the art of writing persuasive content that encourages readers to take action, such as making a purchase or signing up for a newsletter. Good copywriting is essential because it helps communicate your brand’s message effectively, engages your audience, and drives conversions.
What are your rates for copywriting services?
Our rates depend on the type and length of content required. We can provide a detailed quote after discussing your specific needs and project goals.
Generally a good blog article that will be useful for SEO should be around 500 words long. From planning through to publication this generally takes around 2-3 hours. When working for clients on a retainer our copywriters end up learning quite a lot about the nature of the businesses they’re writing for. Often this means things get writing much more quickly, which means you get a lot more for your budget if you choose one of our marketing retainers.
How long does it take to receive the completed copy?
The timeline for completion depends on the scope of the project and our current workload. Generally, you can expect a draft within one to two weeks, depending on the specifics.
How do you measure the success of the copy you create?
Success can be measured through various metrics, such as increased website traffic, conversion rates, and engagement levels. We can help analyse these results after your copy is published.
How do you handle revisions or changes to the copy?
It’s important to us that you’re happy with tone of voice we write in. For this reason we always ask for your sign off on our copy. We add the copy to a document using a service called Google Drive, which provides a quick and easy way to read and provide comments on our work. It’s a cloud based service, accessible from any device. If you’ve never used it before it’s really very straightforward. Often once we’ve worked with a client for a few weeks they give us the all clear to proceed to publishing on their behalf without feedback since our copywriters are great at capturing their style and tone. We offer a predetermined number of revisions as part of our service to ensure you’re satisfied with the content. Additional changes can be accommodated based on your needs.
How do you ensure the content aligns with my brand voice?
We work closely with you during the initial stages to understand your brand voice and tone, ensuring all written materials reflect your unique style and message. We also conduct thorough research into your target audience, including their needs, preferences, and pain points. This enables us to write content that speaks directly to them and addresses their interests.
How can I get started with your copywriting service?
Simply reach out to us to discuss your goals and project needs. We’ll schedule a consultation to begin crafting compelling content for your audience. Upon completion and payment, you will have full ownership of the content created for your brand.
Do you work with clients on a one-off basis or ongoing projects?
We’re happy to accommodate both one-off projects and ongoing copywriting needs. Many clients prefer to have a consistent voice across all their content.
Do I get the option to approve content before it is posted on my website?
Absolutely, we want to make sure we get the tone of voice properly matched to your brand identity, so we’ll work with you to get sign-off before publishing anything. With most clients, we find they’re really happy with the way our copywriters write and, after a while, they are happy for us to take the lead on this. It’s entirely down to your preferences.
Can you write SEO-optimised content?
Yes, we create SEO-optimised copy that includes relevant keywords and phrases, improving your visibility in search engine results while still remaining engaging to readers.
Our copywriters have many years of experience writing for businesses. Previous clients include fitness businesses, manufacturing companies, cleaning companies, fashion brands, tech startups and more. We always do plenty of research before copywriting for a client, but we’ve got a lot of experience to draw on too. If we run into a subject that our writers have never written about before we’re confident in their ability to research and product great content on it. Of course, we’ll never publish anything without your consent.
Can you help with content strategy, or is it purely copywriting?
We can assist with content strategy as part of our service. We can help identify what types of content would be beneficial for your brand and how to effectively implement them.