Copywriting service for manufacturers
The text on your digital channels is your sales pitch, make sure it’s had the care and attention it deserves with a manufacturer copywriting service that speaks in the ideal tone of voice
We craft keyword optimised text for manufacturing business websites to help your business connect with customers online. Well written copy can make the difference between converting a visitor to a customer and losing them to a competitor. We draw on years of experience crafting specialist copy for business to put our manufacturing client head and shoulders above the competition. We’re here to help you fill your website with bespoke content that optimises your position in the search results and reassures potential customers of your competency and expertise.
A manufacturer copywriting service driven by data & SEO knowledge
It’s important that key pages on your manufacturing website have at least 500 words, ideally closer to 1000. If you don’t have the time or the copywriting expertise to get there, we can help. We’ve helped many of our clients build pages from a single paragraph into hundreds of words of genuinely useful information about their products and services. We write FAQs too, which offer a great opportunity to directly address the search terns of your clients and provide specific information about your products.
How our industrial and manufacturer copywriting service works
If you’re planning new pages for your manufacturing business’ website or are interested in publishing original content to improve your SEO performance, we’re equally happy working from scratch. We can produce copy as single pieces and one-off projects, or come up with a content plan that rolls out content over a number of weeks or months.
Our copywriting begins with research, we read around the subject we’re planning to write about and produce a detailed plan. The plan covers the key points the writing should address; what will the piece be about, what are the important keywords, what might the questions and concerns of your customers be, how does your business relate to the subject and other specific points of importance.
Before getting started, we’ll be sure to have a chat with you. We want to be certain to write authoritatively about your business and services and to use the appropriate tone of voice. Of course, you’ll have chance to approve any copy we create on your behalf before it goes live. Generally, after an initial discussion many of our clients are happy for us to proceed without approval since our skilled copywriters are excellent at writing in the correct tone of voice for our clients.
Keyword optimised copywriting services
Keyword research is a vital part of our copywriting services. Our background in SEO means we understand the importance of taking a data driven approach in all aspects of marketing. We use cutting edge software tools to gather information on the specific terms associated with your business that people are searching for. Even though we’ve worked with many clients in industry and manufacturing before, this part of the process is still vital, keyword volumes can throw up unexpected opportunities to rank for niche searches. With the data to back up our target keywords we can create a content strategy which builds momentum over several weeks, each piece of content playing its part in increasing the performance and authority of your site by providing helpful information to your visitors. Copywriting and content creation is key part of our SEO services, if you’re interested in full SEO services you can learn more about them here.
Our copywriting services for manufacturers and industrial businesses cover everything from services offered by the business, to case studies of specific work that has been carried out in the past, social media posts, press releases and blog content; all with the aim of calling the reader to action. Working with us, you’ll reap the SEO benefits from regularly publishing online content and build trust with your customer base. Get in touch today and discover how we can help your business grow.
Answers to your frequently asked questions about our copywriting service for manufacturers.
Depending on the task, copywriting can take different amounts of time. Think about the difference between a headline on the front page of your website and a sentence in the midst of a 500 word article. The headline of your landing page is going to come under a great deal more scrutiny, with loads of variations discussed amongst the team before we settle on something. For this reason, different copywriting tasks have different costs associated with them. For the best value, consider one of our marketing retainers.
Don’t worry, we work with some outstanding copywriters who can come up with fantastic copy for use in content marketing. If you’d rather come up with the content yourself but don’t know where to start we’d be delighted to point you in the right direction and talk you through some examples of good blog content.
We’re here for you! Our copywriters and content creators will be in a great place to devise a content plan once they’ve finished learning about your business and building elements of your new site. Give us a call to chat about what you need.
We understand that some customers may have already invested in a website and simply want to add functionality to it. We’re always happy to help with this. Sometimes existing sites have been built on frameworks which don’t support certain features and upgrades. In these cases we’ll have a chat with you and take a look at what you’ve currently got in order to work out the most economical way to get the features you’re looking for.
Generally a good blog article that will be useful for SEO should be around 500 words long. From planning through to publication this generally takes around 2-3 hours. When working for clients on a retainer our copywriters end up learning quite a lot about the nature of the businesses they’re writing for. Often this means things get writing much more quickly, which means you get a lot more for your budget if you choose one of our marketing retainers.
It’s important to us that you’re happy with tone of voice we write in. For this reason we always ask for your sign off on our copy. We add the copy to a document using a service called Google Drive, which provides a quick and easy way to read and provide comments on our work. It’s a cloud based service, accessible from any device. If you’ve never used it before it’s really very straightforward. Often once we’ve worked with a client for a few weeks they give us the all clear to proceed to publishing on their behalf without feedback since our copywriters are great at capturing their style and tone.
Before we get going with any copywriting, whether that’s blog posting, social media content or creating copy for a website, we take a bit of time to get to know our clients. This normally means having a chat with you on the phone and reading through your existing posts and content. You’ll get chance to check through and provide feedback on what we’ve written before we publish anything. Our clients often prefer not to spend time checking our copywriter’s work before publishing, since once they understand the quality of the work they have full confidence in us.
Our copywriters have many years of experience writing for businesses. Previous clients include fitness businesses, manufacturing companies, cleaning companies, fashion brands, tech startups and more. We always do plenty of research before copywriting for a client, but we’ve got a lot of experience to draw on too. If we run into a subject that our writers have never written about before we’re confident in their ability to research and product great content on it. Of course, we’ll never publish anything without your consent.
Keyword research is a huge part of our digital marketing work for our clients and certainly an essential component of copywriting. Our copywriters are equipped with all relevant keyword information before they begin writing for a client. All copy we produce will be properly keyword optimised. This means no keyword stuffing; our copywriters know the difference and Google does too. Rest assured your copy will be done to the letter of Google’s guidelines for good quality content.