Great photographs never fail to make an impact on people, whether they’re visiting a website, reading a magazine or browsing a menu. Businesses need to be mindful that the images used on their digital platforms don’t let them down. Nowhere is this more true than in the world of food photography – an essential marketing tool for those in the world of restaurants, cafés and catering. A quick glance on social media is enough to demonstrate how images have become a huge part of online communication. At Alloy, we’ve worked with a number of clients in the hospitality industry and now offer a food photography service to capture the sort of professional level photographs that will get your cuisine noticed.
Why is the bar for food photography so high?
Food photographs have created their own world online. Facebook, Twitter, Instagram and Pintrest display millions upon millions of mouthwatering images, with many accounts and channels dedicated to the most scrumptious looking treats. Hashtags like #foodie link together an endless stream of millions of incredible pictures. The bar for food photography has been set very high. Using our experience with print and digital design, we can help you capture the shots you need to make your food stand out. There are many other components of a marketing strategy for a food business, SEO and content marketing is certainly vital, but using great food photographs is a vital tool for driving conversions.
The advantage of a professional food photography service
Many people now carry excellent cameras everywhere with them in their smartphones. Unfortunately having a great camera and knowing how to use it well are two very different things. Despite what tech marketers would have you believe, sometimes there’s just no substitute for a more professional camera. Skill and experience is important too, for example the lighting must be right. Even the most sumptuous dish can look unappealing if the pictures were captured with poor lighting. We have the professional kit and the experience using it in order to get photographs of outstanding quality for use on all of your physical and digital channels.
Professional food photography, fine tuned for purpose
We’ve helped clients in a range of different industries capture great original images for their platforms. Part of the advantage of working with Alloy Marketing for your food photography stems from our parallel experience in web design. When capturing great images of food, it’s important to think a little further than capturing awesome images and consider where they will be featured and how they will be used. We understand modern design trends and what they mean for image use, there’s no point going to the effort of setting up and capturing great pictures if their aspect ratio, resolution or framing makes them unusable on a modern website or social media. Parallax scrolling on websites and the trend for banner-style images means you need a professional photographer who can think ahead and capture images that are optimised for wherever they will feature.
Helping food businesses grow with top quality content
When capturing truly great food photographs, there are clearly a lot of factors to think about. Our food photography service means you can sit back and let us deal with it, we’ll sort it all out for you and even add your images to your website or create unique posts for your social media channels from them if you like. Our graphic designers can also work with your new or existing images to add brand colours, watermarks, logos or graphics, so you’ll never miss an opportunity to get noticed. Take a look at some of our previous work with clients in the food industry, or get in touch for a chat about how we can help you.