What is a responsive website? A responsive website is one that changes layout for different shapes and sizes of screens.
It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. It does this by responding to the size of the screen on which it’s being viewed, adjusting the width of text to fit the screen and adjusting the layout for usability. Having built responsive websites for our client’s since the early days of mobile browsing, we believe we are in a position to provide the best value responsive web design Manchester has to offer.
Do I need a responsive website?
For both personal, and professional reasons, a responsive website is a very worthy investment. It can help increase your rankings performance, boost traffic and increase conversions. As well as making life a lot easier for a significant proportion of your website’s users.
Mobiles are used more than desktops
In 2016, mobile internet usage overtook desktops. That means, on average, people use the internet more on mobile phones. If your website doesn’t cater to mobile users, then chances are, you’ll be making life very difficult for half the visitors to your website. The consequences are even more severe when it comes to attracting new visitors to your site as well.
Google indexes mobile FIRST!
This means that Google looks at, and judges, the mobile version of your website first. Most Google searches happen on mobile devices now so it makes sense to asses what the majority of searchers will see. If your website doesn’t offer the same information and level of user experience on a mobile as it does on a desktop computer, then this is going to be bad for your SEO and rankings results. As usual, Google are also looking for what people are looking for: easy to use, useful information.
Easier to navigate with touch
Have you ever tried using a non-mobile website on your phone? Fortunately this happens less and less these days but the terror of trying to poke a podgy finger at a link intended for a cursor has yet to fade for some of us. As you’d expect, a mobile responsive website is designed to be used on smartphones and tablet, primarily by people getting around the site with fingers rather than clicking on things.
Easier to read
Ever tried to read text that disappears off the right hand side of the screen? You tirelessly scroll to the right in order to bring a few more words into view each time you swipe. But then you get to the end. You scroll all the way back to the start of the next line. Only you have no idea which line you should read next. This is exactly why you need a mobile responsive website. A responsive site automatically adjusts the width of the text to fit the screen. This makes life infinitely easier for those trying to visit and read your content.
Faster to load
In most cases, a website that’s responsive will load more quickly on a mobile device. This is because it doesn’t normally have to load as much information. You fit less on a mobile screen than you can on a laptop or desktop, so it’s worth making the most of this lower demand for data. A mobile site may use fewer, or smaller images as well with further reduces the amount of data and the amount of time it takes to load.
Much better than having multiple sites
This is another obvious one if you think about it. In the past, mobile users were sometimes catered for by having a copy of the whole website, but redesigned for mobile users. If you’ve ever been to a site along the lines of “m.website.co.uk” this is what’s happening. Only there are a few problems with this. Firstly you have to do everything twice, making it literally twice as hard to edit or update. Also it’s still not able to cope with all existing screen sizes. This kind of mobile site typical has two sizes, and two layouts. But as you may have noticed there is a huge variety in screen sizes these days, from pocketable smart phones to tablets you could use as a coffee table. A single mobile version of a website is never going to be able to cater to all these sizes, a responsive site responds and therefore fits them all.
Want to find out more about making your website mobile ready? Find out more about our mobile responsive website design services.