SEO is a method of internet marketing aimed at improving the performance of a website or brand across the various search engines such as Google, Bing and Ask
Organic search engine optimisation increases the number of ‘free’ visitors arriving on your website from search engines, by improving the search engine ranking of web-pages. Effective SEO requires considerable knowledge of search engine algorithms and a deep understanding of the target customer’s searching behaviour. As search engine interaction revolves around language, particular attention is paid to the selection and application of the keywords used by potential customers to find your products/services.
The Official Word from Google themselves
Google’s spokesman for the quality of Google search results: Matt Cutts explains how Google finds webiste pages through links, “indexes” them (for storage) and then ranks the pages to appear in search results for particular search keywords entered by the user:
So – How do you appear in the search results?
Search engine optimisation is the process of improving a website and the “presence” of a brand on the internet, in order to increase visibility in the organic search engine results. Because search engines do not accept payment for listing in the (organic) search results – this involves optimising a website for hundreds of factors (as Matt Cutts mentions in the video) to improve the website compatibility, whilst creating a quality website that others will want to link-to.
What can you do yourself? There are aspects of SEO that you the business owner can do yourself, to improve progress of your webpages up the rankings.
- But at some point before you reach the top of page 1, you are likely to be held back by competitors who have got the edge over your website, in Google’s opinion at least.
- To get above these competitors in the rankings, you need to invest in Search Optimisation from a reputable provider, who will assure you of proper representation of your business online.
Search engine optimisation services
Website SEO audit
Find out how well your website is competing with other company’s websites, for those valuable free visitors from search.
- Your website will be analysed for search engine compatibility
- Checking for coding errors that might hinder search engine performance
- Providing an overall performance ranking for your whole website
- Advice on your competitor’s SEO investments
- Recommend improvements with the highest return on investment
Web marketing competitor analysis
Thorough analysis of your online competitors within your local and national market. Depending on the scale and competition for your market sector; the analysis will include:
- A comprehensive SEO analysis of local competitors
- Summary of national competition
- Clear advice on search optimisation improvements
- Recommendations for general online marketing strategy, weaknesses, threats, opportunities
- From just £99 or see internet marketing package prices here
On-page SEO
Optimisation of the content and coding of individual website pages to maximise the effects of all other search engine marketing efforts. On-page SEO can involve the following techniques.
- Adding meta data based on extensive keyword research
- Editing existing copy for optimal keyword density based on our recommended keywords
- Adding copy to enhance search engine relevance scoring factors
- Editing adding copy to improve customer conversion rates
- URL re-writing for SEO benefits (we also set up the 301 redirects so you can keep getting the benefit and Page Rank flow from your old links)
- Modification of navigation system for more indexable content by the search engine bots
- Improving landing page quality scores for PPC advertising campaigns
Prices From just £149 – Dependant on the number of pages that require optimisation or see internet marketing package prices here
Off-page SEO
This involves generating interest elsewhere on the web to attract traffic back to your website. Creating links that point back to your home page and also product/service pages (deep linking), serves the obvious purpose of increasing visitors onto your website. More importantly though, links between sites serve as a voting system and key part of Google’s Page Rank algorithm, a crucial ranking factor for search engine results performance.
- Link-building strategies aim to attract others on the internet to link back to your site
- Links from less popular or reputable sites is of little use to SEO but can boost traffic
- Links from reputable websites (Those with a PR 1+) will boost your website performance
You will have no doubt received tons of spam from companies offering link building services. 100 links from irrelevant, spammy or generally low quality sites will not be able to offer the same performance as just 1 link from a high quality, reputable site; our link building campaigns always obtain links that are of best-value, either for traffic generation or PageRank/SEO performance influence.
Prices from £99 per month or see internet marketing package prices here
