Technical SEO Audit Service
At Alloy Marketing, we specialise in providing in-depth technical SEO audits to identify and resolve issues that may be hindering your website’s search engine performance. Our expert team uses industry-leading tools and methodologies to ensure your website is fully optimised for search engines, leading to better rankings, improved user experience, and increased organic traffic.
What is a Technical SEO Audit?
A technical SEO audit is a deep analysis of your website’s infrastructure, performance, and indexability to uncover factors affecting its visibility in search engine results. Unlike on-page SEO or content marketing, technical SEO focuses on site architecture, crawlability, mobile-friendliness, page speed, and security – all critical components for higher search rankings.
Benefits of a Technical SEO Audit:
✔ Higher Search Rankings – Resolve hidden issues that may be preventing your website from ranking well on Google. ✔ Faster Page Load Speed – Improve user experience and reduce bounce rates with a speed-optimised website. ✔ Better Mobile Performance – Ensure a seamless experience for mobile users with a fully responsive design. ✔ Enhanced Crawlability & Indexability – Make it easier for search engines to understand and rank your pages. ✔ Secure & Reliable Website – Identify and fix security vulnerabilities that could harm your rankings.
Our Technical SEO Audit Process
1. Website Crawling & Indexing Analysis
Our first step is to perform a full crawl of your website using advanced SEO tools like Screaming Frog, Ahrefs, and SEMrush to detect issues affecting your site’s indexability.
- Identify broken links and 404 errors
- Detect duplicate content issues
- Check for improper canonical tags
- Ensure search engines can properly index your pages
2. Site Speed & Performance Optimisation
A slow website leads to higher bounce rates and lower rankings. We analyse:
- Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift)
- Page speed optimisation techniques
- Image compression & lazy loading strategies
- Minification of CSS, JavaScript, and HTML
- Server response time and hosting performance
3. Mobile Usability & Responsive Design Audit
With Google’s mobile-first indexing, your site’s mobile performance is critical. We review:
- Mobile responsiveness across different devices
- Touch-friendly navigation and button sizes
- Viewport configurations for optimal display
- AMP (Accelerated Mobile Pages) implementation
4. Technical SEO Errors & Fixes
We provide a detailed breakdown of errors affecting your SEO performance, including:
- Crawl errors and redirect issues
- XML sitemap and robots.txt file validation
- Orphan pages and internal linking structure
- JavaScript & AJAX issues affecting indexing
5. Structured Data & Schema Markup Implementation
We check for structured data errors and implement schema markup to help search engines understand your content better.
- Rich snippets for enhanced search results
- Breadcrumb markup for better navigation
- Local SEO schema for businesses with physical locations
6. HTTPS Security & SSL Certificate Audit
Google prioritises secure websites. We ensure:
- Proper SSL certificate installation
- Mixed content issues are resolved
- Secure redirections from HTTP to HTTPS
7. Log File Analysis & Server Health Check
We go beyond surface-level checks and analyse server log files to:
- Identify crawl budget issues
- Detect Googlebot access problems
- Ensure efficient URL structure and redirects
8. Backlink Profile & Toxic Link Removal
A strong backlink profile is essential, but toxic backlinks can harm your rankings. We:
- Analyse your backlink profile for spammy links
- Disavow toxic backlinks to avoid penalties
- Identify opportunities for quality link building
Why Choose Alloy Marketing for Your Technical SEO Audit?
✔ Industry-Leading SEO Experts – Our team has years of experience in optimising websites for search engines. ✔ Comprehensive Audit Reports – Receive a detailed breakdown of findings, including actionable recommendations. ✔ Advanced SEO Tools & Analytics – We use the latest technology to deliver data-driven insights. ✔ Ongoing SEO Support – We don’t just identify problems; we help implement solutions to improve your rankings. ✔ Custom-Tailored SEO Strategies – We create bespoke SEO strategies based on your unique business needs.
Frequently Asked Questions (FAQ)
How often should I conduct a technical SEO audit?
We recommend a full technical SEO audit at least once a year or whenever you experience a drop in rankings, traffic, or website performance.
How long does a technical SEO audit take?
Depending on the size and complexity of your website, a technical SEO audit can take anywhere from one to four weeks to complete.
Will you fix the issues found in the audit?
Yes! We offer technical SEO implementation services to resolve any issues uncovered during the audit.
Can a technical SEO audit improve my rankings immediately?
Fixing technical SEO issues can lead to gradual ranking improvements, but long-term success also depends on other SEO factors like content quality and backlinks.
Do you work with all types of websites?
Yes! We provide technical SEO audits for e-commerce sites, blogs, corporate websites, and local businesses across various industries.
Get a Technical SEO Audit Today!
Don’t let technical issues hold your website back. Alloy Marketing is here to uncover and resolve problems that may be affecting your search rankings and user experience.
What are the results of our SEO audit service
If you want to improve the search engine ranking performance of your business, our SEO audit service is the perfect way to start. We’ll deliver a well presented, easy to read document to you detailing our findings which highlights the most urgent things you need to do to make real SEO progress. Armed with the bigger picture of how your site is currently performing and the state of your competitor’s SEO, you’ll be able to make informed decisions on how to direct your budget for maximum impact. If needed, we can provide you with one off or ongoing SEO services, drawing on our extensive experience and talented team which includes web designers, copywriters and senior SEO consultants. You’ll be safe in the knowledge that you’re directing resources at the areas which are most in need of improvement rather than reaching for impossibly competitive targets or making optimisations which you won’t feel any improvement from. Get in touch if you’d like to learn more.