For a modern website one of the most critical areas, and one where many fall down, is photography. Whether we’re talking about product pictures, team photographs, pictures of your facilities, images on your blog or something more creative, images present an opportunity to make a positive impression on your visitors. A quick glance on social media is enough to demonstrate how images have become a huge part of communication online.
For those in the restaurant, cafe and catering industry excellent photography is even more vital. Food and drinks have practically a world of their own online. There are a ton of channels dedicated to recipes and mouthwatering images of food. Hashtags like #foodie collect endless millions of incredible pictures of food. Clearly then, the bar has been set high! Having worked with a number of successful restaurants we’ve learned a lot of about what goes into good restaurant photography. We offer a restaurant photography service to ensure that our clients stand out in an increasingly saturated marketplace.
Great restaurant photography is really the only way to demonstrate the unique ambience and hospitality of your venue. Of course, there are many other components of a marketing strategy for a restaurant, but getting great photographs online is what is going to wet your customers’ appetites.
Why work with a professional restaurant photographer
Whilst many now carry excellent quality camera around on their smartphone, it’s surprisingly easy to get it wrong when taking photographs for a restaurant. The lighting has to be right. Even the most beautiful dish or the most beautifully decorated room will look bland an unappealing if photographed in the wrong light. It’s also important to consider the surroundings, ensuring nothing that isn’t intended to be in the images is visible in the shot and that the room is arranged in the best possible way.
Restaurant photography fine tuned for its purpose
At Alloy Marketing we’ve helped a ton of clients produce professional level images for their physical and digital channels. One of our unique advantages is our parallel experience in web design. With restaurant and other business photography in general, it’s important to think a little beyond capturing stunning images to consider where they will be placed and how they will be used. Modern website design conventions mean that even a truly outstanding photograph can be useless if take in the wrong aspect ratio or if it’s focus is in the wrong portion of the image. Parallax scrolling and banner-style images mean a little more thought is needed in order to compose an image that is shown at it’s best.
There’s a lot to think about when capturing photographs of a restaurant. Our restaurant photography service means you don’t need to worry about it, we’ll sort it all out for you and even add them to your website or your social media channels if you like. Our graphic designers can add your brand colours, watermark, logo or graphics to your photographs so you’ll never miss an opportunity to get noticed. Take a look at some of our previous work with restaurant photography and web design, or get in touch for a chat about how we can help you.