Great photographs never fail to make an impact on people, whether they’re visiting a website, reading a magazine or browsing a menu. Businesses need to be mindful that the images used on their digital platforms don’t let them down. Nowhere is this more true than in the world of food photography – an essential marketing tool for those in the world of restaurants, cafés and catering. A quick glance on social media is enough to demonstrate how images have become a huge part of online communication. At Alloy, we’ve worked with a number of clients in the hospitality industry and now offer a food photography service to capture the sort of professional level photographs that will get your cuisine noticed.
Why is the bar for food photography so high?
Food photographs have created their own world online. Facebook, Twitter, Instagram and Pintrest display millions upon millions of mouthwatering images, with many accounts and channels dedicated to the most scrumptious looking treats. Hashtags like #foodie link together an endless stream of millions of incredible pictures. The bar for food photography has been set very high. Using our experience with print and digital design, we can help you capture the shots you need to make your food stand out. There are many other components of a marketing strategy for a food business, SEO and content marketing is certainly vital, but using great food photographs is a vital tool for driving conversions.
The advantage of a professional food photography service
Many people now carry excellent cameras everywhere with them in their smartphones. Unfortunately having a great camera and knowing how to use it well are two very different things. Despite what tech marketers would have you believe, sometimes there’s just no substitute for a more professional camera. Skill and experience is important too, for example the lighting must be right. Even the most sumptuous dish can look unappealing if the pictures were captured with poor lighting. We have the professional kit and the experience using it in order to get photographs of outstanding quality for use on all of your physical and digital channels.
Professional food photography, fine tuned for purpose
We’ve helped clients in a range of different industries capture great original images for their platforms. Part of the advantage of working with Alloy Marketing for your food photography stems from our parallel experience in web design. When capturing great images of food, it’s important to think a little further than capturing awesome images and consider where they will be featured and how they will be used. We understand modern design trends and what they mean for image use, there’s no point going to the effort of setting up and capturing great pictures if their aspect ratio, resolution or framing makes them unusable on a modern website or social media. Parallax scrolling on websites and the trend for banner-style images means you need a professional photographer who can think ahead and capture images that are optimised for wherever they will feature.
Helping food businesses grow with top quality content
When capturing truly great food photographs, there are clearly a lot of factors to think about. Our food photography service means you can sit back and let us deal with it, we’ll sort it all out for you and even add your images to your website or create unique posts for your social media channels from them if you like. Our graphic designers can also work with your new or existing images to add brand colours, watermarks, logos or graphics, so you’ll never miss an opportunity to get noticed. Take a look at some of our previous work with clients in the food industry, or get in touch for a chat about how we can help you.
Frequently asked questions
For some businesses, shot of products in real world situations are the best way to really show them off. Just pop your products in the post to us we’ll snap some eye catching images out in the real world.
Yes we can professional photograph your products. For larger projects we can travel to you, or simply have them delivered to our studio in Manchester and we’ll take them here.
Even the best professional photographs often need a bit of editing work before they’re ready to use online or in print. If you’ve had some photographs taken for your business but they don’t look quite right yet we would be happy to help. We have a range of cutting edge photo editing software that transform dull and lifeless photographs into great ones. Send us over an example of what you’d like and we’ll let you know how much of improvement you can expect. If you need new or additional photographs taking we can help you with that.
Yes we can produce a wide variety of videos with gallery and image slideshow effects. We can work with images from anywhere, even from you smartphone. We can create anything from powerpoint style slide shows, to piles of polaroid-style virtual photographs and annotated clips set to music, or even with a voiceover. We’ve got cutting edge graphic design and photo editing software at our disposal so there’s an amazing amount of things we can do manipulate images. Let us know what you have in mind and we’ll get to work making it happen.
The next best alternative to product photography is a professional quality digital mockup. We’ve created digital mockups for a lot of clients in the past and would be happy to help you with yours. We can add your product images or website screenshots to computer screens, mobile phones, billboards and anything else you like to show off simulations of your product or brand in the real world.
Watermarking and branding images is a good way to make sure your pictures can’t be used without reference to your business. Our graphic designers can add any graphics you like to your existing images. If you don’t already have branding or a logo, we can help you with that too. Take a look at our logo and branding services.