For a modern website one of the most critical areas, and one where many fall down, is photography. Whether we’re talking about product pictures, team photographs, pictures of your facilities, images on your blog or something more creative, images present an opportunity to make a positive impression on your visitors. A quick glance on social media is enough to demonstrate how images have become a huge part of communication online.
For those in the restaurant, cafe and catering industry excellent photography is even more vital. Food and drinks have practically a world of their own online. There are a ton of channels dedicated to recipes and mouthwatering images of food. Hashtags like #foodie collect endless millions of incredible pictures of food. Clearly then, the bar has been set high! Having worked with a number of successful restaurants we’ve learned a lot of about what goes into good restaurant photography. We offer a restaurant photography service to ensure that our clients stand out in an increasingly saturated marketplace.
Great restaurant photography is really the only way to demonstrate the unique ambience and hospitality of your venue. Of course, there are many other components of a marketing strategy for a restaurant, but getting great photographs online is what is going to wet your customers’ appetites.
Why work with a professional restaurant photographer
Whilst many now carry excellent quality camera around on their smartphone, it’s surprisingly easy to get it wrong when taking photographs for a restaurant. The lighting has to be right. Even the most beautiful dish or the most beautifully decorated room will look bland an unappealing if photographed in the wrong light. It’s also important to consider the surroundings, ensuring nothing that isn’t intended to be in the images is visible in the shot and that the room is arranged in the best possible way.
Restaurant photography fine tuned for its purpose
At Alloy Marketing we’ve helped a ton of clients produce professional level images for their physical and digital channels. One of our unique advantages is our parallel experience in web design. With restaurant and other business photography in general, it’s important to think a little beyond capturing stunning images to consider where they will be placed and how they will be used. Modern website design conventions mean that even a truly outstanding photograph can be useless if take in the wrong aspect ratio or if it’s focus is in the wrong portion of the image. Parallax scrolling and banner-style images mean a little more thought is needed in order to compose an image that is shown at it’s best.
There’s a lot to think about when capturing photographs of a restaurant. Our restaurant photography service means you don’t need to worry about it, we’ll sort it all out for you and even add them to your website or your social media channels if you like. Our graphic designers can add your brand colours, watermark, logo or graphics to your photographs so you’ll never miss an opportunity to get noticed. Take a look at some of our previous work with restaurant photography and web design, or get in touch for a chat about how we can help you.
Frequently asked questions
For some businesses, shot of products in real world situations are the best way to really show them off. Just pop your products in the post to us we’ll snap some eye catching images out in the real world.
Yes we can professional photograph your products. For larger projects we can travel to you, or simply have them delivered to our studio in Manchester and we’ll take them here.
Even the best professional photographs often need a bit of editing work before they’re ready to use online or in print. If you’ve had some photographs taken for your business but they don’t look quite right yet we would be happy to help. We have a range of cutting edge photo editing software that transform dull and lifeless photographs into great ones. Send us over an example of what you’d like and we’ll let you know how much of improvement you can expect. If you need new or additional photographs taking we can help you with that.
Yes we can produce a wide variety of videos with gallery and image slideshow effects. We can work with images from anywhere, even from you smartphone. We can create anything from powerpoint style slide shows, to piles of polaroid-style virtual photographs and annotated clips set to music, or even with a voiceover. We’ve got cutting edge graphic design and photo editing software at our disposal so there’s an amazing amount of things we can do manipulate images. Let us know what you have in mind and we’ll get to work making it happen.
The next best alternative to product photography is a professional quality digital mockup. We’ve created digital mockups for a lot of clients in the past and would be happy to help you with yours. We can add your product images or website screenshots to computer screens, mobile phones, billboards and anything else you like to show off simulations of your product or brand in the real world.
Watermarking and branding images is a good way to make sure your pictures can’t be used without reference to your business. Our graphic designers can add any graphics you like to your existing images. If you don’t already have branding or a logo, we can help you with that too. Take a look at our logo and branding services.