With more than half of internet traffic coming from mobile devices, the success of a business depends on having a prominent place in mobile search engine results pages. Ensure your business’ website isn’t left behind with our mobile SEO service.
What is mobile SEO?
Mobile SEO is the process of making technical improvements to a website’s performance when viewed on mobile browsers such as those on Android devices, iPhones, tablets and other smartphones. These technical improvements signal to search engines such as Google that the site offers a great user experience, which results in greater prominence in mobile search engine results listings.
Natural language keyword optimisation
As well as standard mobile interfaces, mobile users are increasingly searching using voice activated AI such as Siri or Cortana. This has changed the language people use when searching meaning it is now much more “natural” meaning that the selection and targeting of keywords is more important than ever. People ask questions, rather than trying to type a series of related words.
Top 5 mobile SEO stats you need to know
- 93% of online experiences begin with a search.
- Since 2016 Google has indexed (looked at and evaluated) the mobile version of a website before the desktop version.
- Since 2015, the number of searches from mobile has been higher than the number from desktops and laptops.
- A mobile optimised site means more customers get in touch: 61% of mobile searchers are more likely to contact a business if they have a mobile-friendly site.
- 40% of mobile website visitors will give up on a site if it takes more than 3 seconds to load.
- Mobile visitors often make personal purchases: Seventy-eight percent of mobile searches lead to offline purchases at stores, businesses, and licensed professionals.
What does a mobile-optimised site look like?
You’ll certainly recognise what a site that has been properly optimised for mobile performance looks like. Generally, you’ll find short, punchy chunks of text, rather than lengthy paragraphs, and prominent navigation buttons that are easy to tap with a finger. As we’ve covered in those crucial mobile SEO stats, mobile friendly sites need to be easy to load too if they are to avoid a negative user experience. A good user experience is just one of the factors that Google is looking at when establishing where to place your website in search results.
How we perform mobile SEO
Does your business’ website offer the best experience to mobile visitors? When we build websites, we apply something we like to call the ‘rule of thumb’ – every aspect of the website needs to be accessible to a finger – small, fiddly buttons, awkward links and large chunks of content that require lots of scrolling is not optimal. Forms should be short and easy to complete. Information a visitor may wish to see should be readily available in the fewest number of clicks possible.
Examples of typical mobile SEO refinements
- Improving server side website configurations to ensure usability on mobile devices
- Assisting with redesigns to boost mobile-friendliness and usability
- Recommending local targeting strategies for keywords and content
- Helping you implement best practices for making your website faster
How we track mobile SEO performance
We’ve been building website for a long time, but we always combine our experience with data to take guesses and assumptions out of the equation. We use a range of tools and online software systems to scan, audit and analyse the data generated by mobile traffic to your website and online properties.
Our software tools track the ranking of a website in mobile searches separately from desktop searches, allowing us to see where our mobile SEO strategies are improving site performance. We’ll also assemble mobile traffic reports from Google analytics, showing how the improvement in rankings relates to an increase in traffic. If there is a disparity between mobile and desktop then you may need to look into one of these areas urgently.
As a mobile SEO campaign progresses, this data will help us identify other opportunities for improvement.
Why choose us for mobile SEO?
We are a small dedicated team who work closely with all of our clients. You’ll have a dedicated account manager who you’ll always be able to reach, meaning you’re never in dark about your campaign. You can expect prompt replies and great communication.
- We don’t outsource our SEO work so we stay in the driving seat, giving each campaign the full care and attention our clients deserve. Our aim is to nurture strong relationships with our clients, helping them grow their business over a number of years.We aren’t the most expensive (or the cheapest) Digital Agency so you can rest assured you are getting value for money
- We will send monthly KPI and Analytics reports, as well as monthly progress reports
- Our focus isn’t simply traffic or rankings, we improve conversion rates and sales to achieve the best return on investment for your marketing budget
To get started on a an SEO campaign that can specifically target the needs of mobile searches, get in touch today.