SEO Campaign for E-commerce store

Case study for SEO on a UK based Ecommerce store including results and rankings for top keywords.

Our brief

Around a year ago, a cleaning products business based in the north of England approached us for help managing their SEO for their e-commerce store and franchise search system. The client had around £2.5K to spend over one year. We chose to focus on optimising for around 25 keywords related to the business and their products including brand name, a few of their top selling products, and a few of their high profit margin products.

Goals: Improve rankings from page 2-4 up to page 1.
Budget: £2.5k
Duration: 12 months

Our process

We implemented a range of SEO techniques in the first few months to enable the highest ranking potentials, including:

  1. On-page: Web page speed optimisations
  2. On-page: Website technical fixes and adding schema markup to products
  3. On-page: Optimisation of images to improve loading speeds
  4. On-page: Adding product descriptions, optimising product and category meta descriptions.
  5. Off-page: Campaign of quality link building and citation building from high quality sites. To build an offsite presence and improve domain authority for the rest of the campaign duration.

Alongside the on-page content improvements and technical fixes and the off-page link building, we also monitored their Google Search console account, to get alerts if Google ever found issues with the website. When any issues arose, we implemented fixes from the retainer budget.

Our results

Overall visibility levels

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Overall Site Visibility improved from 6% to 12.5%

 

Individual keyword rankings

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Tile Stripper – Improved rankings from 35 to 2

 

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Professional tile cleaning – Improved Google rankings from 27 on page #3 up to position 6 on page 1 of results within the first 5 months.

 

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Tile repair kit – Improved from 25 to 7 over 11 months.

 

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Diamond polishing pads – Improved from 26 to 8 in 10 months.

 

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Tile cleaning machine – From position 52 to 8 on Google in 6 months.

 

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Quarry tile cleaner – Improved from 21 to 7 in 11 months

 

 

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Marble repair kit – from 9 to 5

 

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From position #6 to #1 in 3 months, then maintained following some updates from Google.