The challenge
We were approached by a leading nootropics company to create a social media campaign that would support the launch of a new range of supplements. The new products were notable as they would be the first nootropics supplements made with a unique combination of all natural ingredients.
The social media campaign would need to educate potential customers about the ethos of the company and the quality of the product, whilst also remaining accessible to newcomers with a limited understanding of the world of nootropics.
The repeated use of the brand colours and themes gave posts on social media a premium, professional feel.
The solution
We decided to focus the campaign primarily around eye catching images of the ingredients of the products. This worked on several levels, allowing us to detail the natural ingredients of the product whilst also educating those new to nootropics about their origins. Creating a series of images along this theme was also the perfect opportunity to contribute to an attractive, continuous brand image using colours, fonts and styling from the brand’s website and product labels.
Each new image followed a similar theme in terms of colour, layout and design, but the campaign was also future proof, since colours could subsequently be inverted or rearranged to continue the campaign in a similar vein but with a refreshed appearance. Master designs were created and following client approval, these designs were adapted for best performance across the client’s key channels: Instagram, Facebook & Twitter.
The client’s Instagram account had great brand continuity.
The details
- Create social media campaign to educate new customers whilst offering specific details about the product
- Brand guidelines used to ensure social image assets matched brand continuity
- Theme decided upon
- Image assets drafted for client approval
- Approved images optimised for best performance across all client’s social media channels
- Final checking of design
- Distribution
