As long term clients, the owners of a leading nursery in Yorkshire, contacted us to help them prepare a website for their new branch. This would be a brand new nursery, opening it’s doors to a purpose made venue that and carry on the strong, supportive childcare principles from the original nursery. This revealed the first challenge of the project, making sure that this brand new website would be as modern and appealing as possible, and creating a distinct identity while also keeping a strong visual connection to the branding of the original nursery website.
This website would also have to be built on tight deadlines. With the nurseries opening, billboard space booked and other marketing campaigns all in the pipeline, we would have to build this site from scratch. Creating an in depth visual and informative guide to the benefits of this particular childcare provider in a format that would be easy to understand and navigate.
The approach that we took for this web design project is draws on the strong design principles we use for every project. We created a modern, minimal design to let the pictures do the talking and draw visitors attention to the key selling points of the business. A simple but carefully thought out structure means that it is quick and easy to find more in depth information. While this may look like an easy job on the face of it, to create more with less required a carefully thought out approach.
A full understanding of what the business offers was required in order to provide guidance on what information should go where. Consulting on copywriting and business USPs was also provided to ensure that the most prominent pieces of information conveyed the most persuasive, and important points. Of course this is closely tied to the selection and placing of images which can communicate as much as the text on such a visually orientated design.
The end result was a completely original nursery website design, with subtle consistencies and references to the original branding while establishing a fresh look of it’s own.
- Discover thearklittleborough.co.uk
- Achieved a modern, minimal design based on the brand identity
- Implemented a new structure for the website and optimised menu structures for navigation
- Creation of several new service pages
- Responsive web design for mobile compatibility
- Powerful CMS platform built in HTML5 for long term functionality