We were approached by a new supplements company in need of an attention grabbing website to promote their latest products. The client was offering two products for sale, each would require its own dedicated page as well as a page offering both products at a discount.
As these products were essentially dietary supplements, the website needed to very clear on what the products were made from and needed to preemptively address and questions potential customers may have in order to achieve the best conversion rate possible. The site would need to be quick and easy to navigate across desktop, mobile and tablet since any perceived difficulties in site navigation would negatively affect the sites conversion rate.
We drew upon the client’s great product images to create landing pages that were immediately engaging for visitors. A clear, persistent header and menu structure made the site exceptionally easy to navigate, making the user experience as quick and easy as possible. Each section of text on the site was followed with a navigation button, which allowed users to quickly move around the site and made the process of buying the product as seamless as possible.
The homepage of the new website linked prominently to further details regarding the product’s ingredients and also the shop pages, again a technique employed to maximise the site’s conversion rate. A comprehensive FAQ section was built in to address common search queries of those searching for the products offered by the client, great for SEO and for reassuring potential customers of the quality and legitimacy of the company.
- Responsive layout focussed around great product images
- Excellent performance across mobile, tablet and desktop
- Clear communication of key product info
- Promotion of 2 key products clearly differentiated by matching colours throughout the site
- Secure eCommerce features build into site
- Easy means for interested parties to find out more via FAQs and contact forms