Manufacturing industry marketing

Grow your manufacturing or industrial business with a manufacturing marketing agency who can provide a range of online & offline marketing strategies including SEO, CRO, branding, web design & social media.

Benefits

Work with one marketing team to engineer better leads and growth for your business.

Expertise

We’ve done our homework on all the technical aspects of digital and offline marketing that mean we can keep you ahead of the curve.

Experience

We’ve got real world experience getting great results for businesses of all sizes. We don’t just know the theory, we can put it to use.

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Equipment

Ok, ours isn’t made of iron, but we use advanced data collection and analysis tools to guide our strategy. There’s no guesswork here, we measure the results we get for you.

Greater than the sum of its parts

We combine our full range of services in B2B and B2C campaigns that get a better return on investment.

Website design

High impact designs that convey your brand message and establish the purpose of your business amongst highly targeted demographics. Our designs portray your business at it’s best, with eye-catching styling, future-proof coding and the first-rate copywriters to sell your service online.

Conversion Rate Optimisation

Conversion rate optimisation is the process of iteratively improving your website to make it easier to understand, easier to use and increase the chances of a visitor becoming a customer (what we call conversion). We can create new copy, design pages and run split tests to gradually achieve the highest conversion rates from your website, so you maximise your leads.

Social Media Marketing

Social media platforms are a key part of both B2B and B2C strategies. Whether it’s boosting your visibility, upping conversion or asserting your brand values, we can help  you get more from Facebook, LinkedIn, Twitter and the networks that are most appropriate for your brand.

Digital PR

Create a coherent message, reinforced across all of your marketing channels. Not only do we help you identify the key advantages that your business offers its customers, we can help you craft the copy and content to communicate more effectively with them.

National SEO

We craft meticulously planned long term SEO strategies to raise your website’s visbility in search engines. SEO primarily involves two key stages; first your website being improved on a technical level to allow optimal access to search engine bots whilst creating and publishing great content about your business. Second, building an online conversation about your brand to encourage links, mentions and social shares. Cumulatively these elements will help your business climb up the natural Google rankings to gain more visibility and then more customers.

Local SEO

It is often beneficial to make your website easier to find on a local level. Local SEO is a vital service, providing management of your business’ listings on Google maps, Bing maps, and other Geodata providers. Maintaining this data with the correct details can become a full time job, especially when you have more than one business premises. We have the tools to collect vital data on a regular basis to properly maintain your presence online. You can track your listings and our progress managing them via our live reporting dashboards.

Photography

For photos that work for your marketing, you need a photography service that speaks to your larger scale marketing strategy. Our experience putting images to use on websites, in brochures, on social media and pretty much every other area of marketing means we can make sure that your images make the right impression and are fully fit for purpose.

Design

Our flexible digital and print graphic design services are available for one off projects or can be fully integrated into ongoing marketing campaigns. Our understanding of the bigger picture means our designs keep your marketing on message and fit into your broader marketing strategy.

Copywriting

Written content forms the foundations of your marketing. It provides essential information to both your customers and to Google, explaining what your products are and what they do. Not only does it have to be persuasive and coherant, it has to be appropriate to its audience and use. We create compelling copy for all types of marketing, from keyword optimised website copy, to social media messages and even eBook writing.

Why work with us

We are a small, dedicated team agile enough to adapt to the marketing need of all kinds of manufacturing SME’s.

In short, we provide bespoke, technical solutions that enable you to grow your business. Because we take the time to learn about you and your business, we can better convey what is is that you do. By keeping in close contact with you on an ongoing basis, we can continue to hone and refine your marketing as your campaign goals evolve to make our work even more effective.

If you aren’t sure where to start, then simply give us a ring to chat about how we can help. We’ll discuss your aims and work out where best to start.

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AMA16 file sharing - Manufacturing Marketing Services

Multi channel marketing

Effective marketing is dependant on a clear, consistant message across all platforms. For the most dynamic, cost effective marketing partnership, we offer our services on a retainer basis so we can jump in the second you need some backup.

Practical experience

Having worked with a range of SME’s, each requiring a unique approach to their marketing, we have the real world experience to make marketing theory work for your business.

We’re here to help you focus on the marketing that works. Whether it’s going over the basics, or simply a refinement of what you already have in place, we won’t try to fix it if it’s already working well.

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pexels photo 269449 - Manufacturing Marketing Services

Brimming with bright ideas

Because we do our homework, we can make sure that your marketing is the best fit for your business, your customers and your sector.

Qualitative and SWOT analysis, competitor research and powerful data collection tools shape the marketing that we implement.

By taking a creative approach to the problems we identify, you’ll find we can bring a fresh approach to your marketing and outshine the competition.

Technical solutions

The creative, engaging content that we create is underpinned by powerful platforms and driven by data.

From building advanced CMS websites and eCommerce systems, to transparent 3rd party reporting and KPI analysis, we use the latest tools to propel you ahead of the curve as efficiently as possible.

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AMA16 make money - Manufacturing Marketing Services

Our process:

Our marketing is evidence based and backed by years of experience. We know how to get the best results for our clients:

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1) Research

We take the time to get to know and your brand, working out what makes your business special.

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2) Identify goals

Experienced-backed understanding of your situation enables us to help you set practical, achievable goals.

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3) Make a plan

We’ll take our experience and industry best practices, then combine them to create the perfect marketing package for your business.

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4) Implementation

Whether you want to have a lot of input yourself, or let us do the heavy lifting for you, we’ll collaborate closely with you to make that plan happen.

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5) Tracking

We provide you with third party reports so you can see the results for yourself, refining our approach on an ongoing basis.

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6) Repeat

This process is never finished, as your business grows, we grow with you, all the time keeping our finger on the pulse and adapting our services to meet your evolving needs.

FAQs

If you’re interested in selling directly through your website, whether to other businesses or directly to consumers, we can help. Having previously integrated a variety of eCommerce solutions into sites for our clients, we know the pros and cons of each of the available platforms and payment gateways. Once we know a little bit about your customers, estimated sales volumes and products we’ll set you up with the most robust and economical platform for your business.

The type of marketing that will benefit your manufacturing business most depends on your business goals. If you want to generate more sales, reduce the bounce rate of your website, expand your product/service selections or something else entirely, we’ll come up with a plan to help you. All of our marketing campaigns are built from combinations of a lot of different practises, each combination for each client is unique.

Our design software is primarily for graphic design rather than technical drawings, but we can work with images from CAD/CAM software. If in doubt, give us a quick call and let us know what you have in mind and we’ll come up with a solution.

We carry out both business to business and business to consumer marketing for our clients in industry and manufacturing. We have found more manufacturers who would traditionally have operated strictly business to business services are now branching out into business to consumer sales through online shops. We can create a campaign to reach either type of customer, or both if you like. If you’re interested in getting your manufacturing company into the world of B2C sales we can help get you started on an eCommerce platform.

We understand that many of those in the industry and manufacturing sectors work with highly specialised products . Often these products have their own specific nomenclature and require specialist language in order to properly explain and understand their use. Having worked with a number of highly specialised businesses across several different industries, we’ve learned how to successfully integrate ourselves into their marketing efficiently and authoritatively. We’ll take the time to learn about what you do and to understand your industry as part of the marketing process so that we can function just like an in house marketing department, but at a fraction of the cost.

We’ve worked will all kinds of completely different businesses that all count themselves as manufacturers. From bespoke blinds system builders, to multi-national car parts creators. We’ve also worked with food and drink manufacturers and software companies who have all benefited from our flexible and powerful marketing. These are all companies that make things. Whether you sell to other businesses, directly to customers or both, we can help you communicate what makes you better than the competition.

Marketing is different for any business. But our approach for doing marketing for manufacturing is the same as we would do for any sector. To make sure that your marketing gets the best results, it has to be tailored to your business. Depending on what you do, how you do it and what marketing you already do, we will suggest the marketing strategies that will get the most bang for your buck. Ultimately, because we get to grip with the value of what you offer, we can help you communicate that to your customers.