Established in 2010, TIG Excell Ltd is a construction company that has the full range of skills required to complete all kinds of home renovation, conversion or extension projects to an incredible standard.
This small but powerful team has continued to grow and expand its range of specialist construction services, while keeping it’s core value of exceptional customer satisfaction. The existing website was still based on their original, small service offerings, without conveying the type of high value project on which they now focus. Not did it do justice to their outstanding workmanship,
In the highly competitive construction sector, based in London, TIG Excell needed a new website that would form the basis of a wide reaching SEO campaign. A campaign that would attract and convert customers looking to invest in their properties with high quality construction projects and help TIG Excell build further on the strong foundations the company has put in place.
Before work on the website began, wide reaching research of TIG Excell, the services they offer, and their place within the market was carried out. We performed keyword research and competitor analysis to identify the the needs of those looking for high quality extensions, conversions and refurbishments. Our assessment of TIG Excell enabled us to convey how they can meet, and exceed, those needs.
In this case, we discovered that TIG Excell’s specialist capabilities enable them carry out complex parts of projects, such as tiling and plumbing wet rooms, without relying on outside contractors. This has a drastic impact, reducing costs and time while increasing finishing standards. An obvious advantage over competitors, this USP was a key feature in the new webdesign.
Once we had identified the main elements of TIG Excell’s services, we created original copy and began work on the framework of the website. As home improvement is a highly visual endeavour, we built a website that looked modern, smart and professional. At the same time, the key USPs were still prominently displayed and navigation to the wide range of services offered was kept super simple. The use of large, bold images of interiors helped convey the brand values of quality and design while detailed descriptions further reinforce how TIG Excell are able to achieve it.
As always, we built the website on strong SEO foundations. The keyword research enabled us to create service pages that have the potential to perform well in rankings and the various tools included in the content management system (CMS) will further benefit the site.
One powerful feature that was added to this project was a projects portfolio. Essential for helping convert customers by providing proof of the website’s claims for workmanship and finishing quality, this tool enables users to easily add fresh content to the website (in addition to the standard blog feature) and further boost SEO.
Research, analysis and strategy
- SWOT analysis of Company
- Audit of services offered
- Keyword Research
- Competitor Analysis
- Company USPs identified
- New service hierarchy and sitemap created
- Long term SEO campaign strategy created
Web design, development & technical
- Website built using HTML5 to create an efficient, future proof, online experience.
- Schema Markup for improved on-page SEO performance.
- CMS user editable platform allows blog and project portfolio publishing.
- Mobile and tablet adaptable design on each page
- Google analytics visitor tracking and goal conversion reporting setup
- Intelligent web enquiry forms, find out where every lead came from
- Premium UK cloud webhosting with 1 minute uptime monitoring