The challenge
This established, high end carpet cleaning company based in Sheffield needed a new website to convey the value of their premium service. In a highly competitive area, that SEO benefits of fast, functional website with strong rankings potential was essential for long term progress. This carpet cleaner offered a range of high end carpet and hard floor cleaning services, spread across a wide web presence. Having a number of existing websites running in parallel contravenes Google’s advice that each business puts its efforts into a single website, building this new website would be the first step in consolidating these websites and focusing on a single, united online front for the business. In this project, from the start we knew we were working with a charismatic owner, keen to get a strong return on his investment and draw on his personal skills and experience in a website that could stand out, reflect the professional nomenclature and grow the business.
The solution
To start with, we consolidated the full range of business services and prepared existing copy for the new website. Once we had collected all the necessary information and achieved a high level of professionalism in both written text and images selected, we started to implement this into the cutting edge framework. In many cases, web designers have to choose between loading speed and functionality, but our dynamic, mobile responsive framework achieves both. Not only did we implement an update of the business’s logo and branding consistently across the website, we integrated a number of tools and features for maintaining the CMS based website, putting in place the foundations for long term rankings performance.
Launching the website meant working closely with the business owner to ensure that every aspect of the website conveyed the strong values of the business. We created copy for a number of purposes, form stand out home page heroes, to technical FAQs, all of which add valuable content for both search engine indexing and converting visitors.
On launching the website, we started carrying out that SEO campaign that had commenced during the final stages of development. Having a strong understanding of the business, the industry and the owner’s goals we were in a strong position to act according to the brands values and boost rankings performance.
The details
- Website built using HTML5 to create an efficient, future proof, online experience.
- Schema Markup for improved on-page SEO performance.
- CMS user editable platform allows blog, FAQ, testimonial and project portfolio publishing.
- Mobile and tablet adaptable design on each page
- Google analytics visitor tracking and goal conversion reporting setup
- Intelligent web enquiry forms, find out where every lead came from
- Premium UK cloud webhosting with 1 minute uptime monitoring
