Flyer design for London Gym

The Challenge We take our sports seriously. As a company comprised of a range of aspiring athletes, we spend most of our spare time doing exercise, or learning about exercise. So the mere thought of Project Fit’s pumped up super classes sent our heart rates through the roof. Project Fit offer an original concept class […]

The Challenge

We take our sports seriously. As a company comprised of a range of aspiring athletes, we spend most of our spare time doing exercise, or learning about exercise. So the mere thought of Project Fit’s pumped up super classes sent our heart rates through the roof.

Project Fit offer an original concept class at their purpose built venue in central London. Combining treadmill running intervals with a brutal bodyweight and resistance circuit means their clients can burn up to 1,000 calories in an hour. Their dedication to offering a superb level of coaching a motivation for their small class sizes inevitably meant a drastic change was needed to meet demand.

We had a simple brief, put the new schedule and class descriptions on a flyer. This may seem simple, but a packed time table offering 58 classes in 6 formats each week meant cramming a lot of info onto a couple of sides of A5. With a clientele accustomed to the sharp, shouty branding that is expected of a high end fitness brand, we didn’t have the luxury of creating a big impact from using lots of empty white space.

While this flyer would become the vanguard this information was obviously be vital enough to need sharing across a number of platforms. This project also incorporated an additional design challenge, how to convey the same information succinctly in a series of designs for social media. And beyond this, how could this information be displayed in an upcoming web design project in a stylistically consistent manner?

The Solution

As this was our first project for the client, we spent a bit of time getting to know Project Fit. Of course we started off by perusing their online presence, but we always take the time to fill in any gaps in our understanding of a brand and it’s offerings. In this case, we were able to source some great photos, and got permission to play around with the brand colour scheme. This was a crucial topic that became a key focus for the following web design. As a new but flourishing brand, the guys running the business had barely found the time to seriously think about establishing a long term brand identity. Our designers were on hand to interpret the best direction to go. Not only did the design (and tweaked branding) have to stand on its own two feet in one of the most competitive areas for fitness brands in the country, they also had to take into account the long term implications. For any growing business, investing in branding gets more and more expensive the more you grow. While you might just throw together a set of team t shirts early on, if you have a number of staff who all need new uniforms, the cost adds up. It’s best to make sure everything is done right the first time round.

But back to the flyer. In this case we had a tight schedule to get the word out about the new schedule before the class times actually changed. We generated a couple of concepts in prompt order that we felt were a really strong start. Fortunately, the client agreed, and once they’d decided on the design that they felt best represented their brand, we moved forwards with the finishing touches. Accuracy was key on this kind of project, and our usual internal and external proofing was able to make sure the end result was completely correct and up to scratch. With the clients feedback implemented in the final design, we got the go ahead to send to press. As usual, it’s a pretty painless process form the clients perspective as we handle all the nitty gritty to make sure the final design makes it on time. We can get orders of pretty much any size printed and delivered to the door step in pretty good time. On top of this, we created a series of social media assets to keep the gyms followers up to date on the new class times. Bearing in mind that many social media users a primarily active through mobile devices, the design had to go through a bit of a rethink. We didn’t want people to be working out their eyes in order to workout when their workout was. So we broke down the schedule to create assets for a day by day campaign. All of which lay strong foundations for taking on the much larger project of designing an updated online presence for this next level fitness brand.

The Details

  • Original design created from concept, signed off, printed and delivered within a tight timeframe
  • Consistent branding (as interpreted by our designers) implemented according to the client’s brand values
  • High quality printing and production inline with the premium value of the client’s services
  • Design printed and delivered directly to the client for a faster turnaround


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