Logo design for The Approved Carpet Cleaning Association

The challenge This fledgling group was formed to provide carpet cleaners with a community, and a shared goal of promoting a superior quality of service. An essential part of this was establishing a brand that could unite carpet cleaners, and present their professional values to the public. Their mission is to bring all the best carpet cleaners […]

The challenge

This fledgling group was formed to provide carpet cleaners with a community, and a shared goal of promoting a superior quality of service. An essential part of this was establishing a brand that could unite carpet cleaners, and present their professional values to the public.

Their mission is to bring all the best carpet cleaners in the UK together as active members of the association. Working together they hope to educate the general public and business decision makers, about the implications of choosing a service provider who does not have the required training or tools to safely deliver a quality cleaning service.

Our goal to create a brand that carpet cleaners would be proud to stand behind.

The solution

This logo design project created a series of concept that honed in on a precise colour palette. A bold, modern, stylised font was selected to create an easily identifiable profile that can stand out, on websites, vans and clothing. A simple icon gives the logo extra energy and hints at the purpose behind TACCA.

The details

  • Carried out industry research and analysis to identify the expectations of professionals and consumers
  • Drew together design elements that conveyed a professional ethos and high standards
  • Created a final design in a number of vector and raster formats for a range of uses such as being featured on websites, in email signature, across social media, on clothing, van wraps and business cards.


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