Logo design for e-commerce company

The challenge Urinal Floor Mats is the exclusive supplier for the UK, providing hygienic bathroom solutions for public and private companies The company was transitioning away from their old brand name, Hygienemats, towards a new more descriptive name, UrinalFloorMats.com. During this process they were understandably concerned about losing brand recognition and long term customers. The […]

The challenge

Urinal Floor Mats is the exclusive supplier for the UK, providing hygienic bathroom solutions for public and private companies

The company was transitioning away from their old brand name, Hygienemats, towards a new more descriptive name, UrinalFloorMats.com. During this process they were understandably concerned about losing brand recognition and long term customers.

The solution

We designed a vector logo to use on business cards, company social media, and their e-commerce website. The colour schemes and fonts were kept similar to the old logo and branding, with some minor adjustments to make the logo look more modern.

The details

  • Developed the brand identity while maintaining consistency for an established customer base
  • Incorporated established design elements such as fonts and colour scheme
  • Created print ready and digital files for a range of uses


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