Social media asset design for independent gym

The Challenge We worked with Project Fit in the build up of the launch to their new class timetable. As well as a website redesign, and the production of a flyer for offline communication, we helped them design a series of social media assets. This high end gym in London offers a range of exclusive […]

The Challenge

We worked with Project Fit in the build up of the launch to their new class timetable. As well as a website redesign, and the production of a flyer for offline communication, we helped them design a series of social media assets. This high end gym in London offers a range of exclusive fitness classes, built from the ground up to get more from your workout.

Naturally they wanted this new timetable to be promoted across social media in partnership with their online and offline efforts. With a packed schedule of classes, there was a lot of information to convey. With Instagram being a key channel for any business in this sector, our designs would have to translate well between being seen on mobile devices, as well as on desktops through Facebook and Twitter.

The Solution

Having gotten to grips with the advanced training programme that Project Fit offer, we broke down the classes and schedule into easily digestible chunks, got hold of their archive of photos and got to work. The designs that we created aimed at communicating the energy of the gym using bold blocks of colours and multiple layers. Naturally the key was to communicate the key information so we used large, highly contrasting text and flat backgrounds. We drew on the company’s existing branding to make sure that the colour scheme and choice of font would reinforce the association.

The Details

  • Drew on images, content and branding provided by the client to create a series of original designs
  • Optimised for multiple social media platforms
  • Created designs that would work well on a wide range of devices


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