The Challenge
Clean n Restore are an established Cotswolds based cleaning company with a great reputation for happy customers and the highest quality carpet cleaning services. They operate from Lechlade and serve domestic customers as well as businesses, right across the Cotswolds area. They approached us with an interest in building a new website incorporating a modern feature set and an accompanying SEO campaign.
The Solution
The new website was more user friendly and tied-in nicely with the clients social media channels. The new design was based on a content management system which allowed for a simple way to regularly update text, pictures and articles on the site. An ongoing campaign of regular high quality content was begun. Websites that are updated regularly are looked on more favourably buy search engines such as Google and Bing, and will reward you for being more ‘topical’ than your regional competitors. In many sectors of online sales, customers are increasingly expecting to see some form of news or latest info, even if the news is 3 months old, it will reassure those uncertain customers.
The Details
- A robust, secure CMS platform
- Animated home page gallery
- Pop-up “lightbox” photo galleries
- Live data from Google maps, twitter and facebook
- Blog / news section to keep customers up to date
- Google analytics visitor and goal completion tracking
- Search engine-friendly code and optimised text and media content
- Adwords Optimised pay per click landing pages