The client approached us with an interest in a modern website to display previous work and impress potential new customers
The website features a custom visual design, built on a modified content management system (CMS). This enables easy and efficient editing and publishing via an intuitive and comprehensive web-based ajax interface. Unlike regular ‘static’ websites, it is possible for the employees to publish news articles, photos and videos in the News section without great technical knowledge. All entries are automatically formatted and styled to compliment the theme and published instantly.
Regularly publishing articles, about and related to your business, gives strong signals of relevancy to the search engines. Each new article page also acts as a net, capable of catching different keyword searches from Google and Bing – boosting the chances of attracting visitors and customers from organic search results.
During construction and development of the website, every aspect of search engine compatibility was considered. All content is formatted in compliance with the Google webmaster guidelines and visible to the search engine spiders. Compliant design and unique content ensure the website will soon appear in Google and Bing search engine results pages and potentially receive customers from these sources.
Read more about internet marketing services including Search Engine Optimisation (SEO) and social media marketing (SMM)
SEO and SMM are increasingly powerful marketing strategies / techniques that have been shown to offer the highest returns on investment for smaller scale businesses when compared to print, mail, TV and radio.
- The contact page features an advanced auto reply contact form
This utilises tracking scripts to add contact submission data to the available website tracking report
- Jquery dynamic social media links: Animated and styled to compliment the custom webdesign, they contribute to SEO performance and enable easy access to: SQ Bridal Makeup Artist on facebook & SQ Bridal Makeup Artist on twitter
- The design features rich optimised (.png) background textures. This can greatly improve the appearance of website with minimal effect to loading speeds utilising tiny image files and CSS3 coding
- Dynamic injection of Page Information Meta data for SEO performance
The custom CMS creates search engine optimised information within each page to improve search engine performance, however these can be overridden to focus a new article on a specific target keyword combination