The challenge
XL Pro Systems supply public, business and educational institutions with music technology and IT equipment from their new premises in Sowerby Bridge, Halifax. They design and build recording-studio computers and also design, supply and build studio facilities. Through the website, it is possible to buy audio interfaces and studio equipment, studio monitors, PA speakers, lighting and accessories.
“Our Digital Audio Workstations are built from the ground up, with the highest attention to detail paid to component selection and design. With multiple testing stages and compatibility checks we can guarantee the best audio and visual performance at the best prices, whilst always focusing on the criteria that are most important to our customers – reliability and value for money.” – Matt from XL Pro Systems.
We were asked to update the company’s website and graphic elements to a more modern, contemporary design.
The solution
The site was designed based on the free, Open Source – ‘OS Commerce’ E-commerce shopping platform. This was heavily customised using modules to expand functionality, security and usability. The E-commerce system is linked up with a stock tracking re-ordering and management system that integrates seamlessly with the website’s EBay, Google shopping cart and the usual VISA, and credit card processing facilities.
The website design incorporates SEO related features such as meta information and category permalinks – allowing Google to read and give authority to the category pages as well as individual product pages.
With on-page twitter widget and Facebook integration, the business is capable of interacting quickly and easily with customers and enquiries. Social media activity can also help the website’s search visibility by appearing in trending topics on Google and Bing’s real-time search results pages.
With PPC advertising across Google, the Google content network, Microsoft’s Bing and affiliate sites, the site benefits from advanced account PPC account management services which enables XLPS to get maximum value from display adverts.
The details
- Your PPC Campaigns are optimised to deliver the maximum click value and impression value.
- We optimise PPC campaigns by focussing on exact match, mid to long-tail keywords.
- This enables the adverts to display for very specific searches where the advert can display in high position preferences, with very low click thru costs due to keyword quality score and optimised landing pages.
- If you’re interested in any of the services described here, please continue browsing the website or contact us for more detailed information and a free no-obligation quote.
