Audio visual content is everywhere, unavoidable even!
As a medium for communication and a marketing tool it is undeniably effective. If youβre wondering whether itβs right for your business then cast your eye over our summary below. Here weβll fill you in on the latest marketing trend and why you should be a part of it.
1.Β It’s impossible to avoid!
Audio visual content is here to stay, thereβs absolutely no doubt about that. Film, TV, Cinema, Blu Ray, HD, itβs absolutely everywhere, there is no escaping it. If youβve invested hundreds of hours into growing your business and establishing your brand image, then you really owe it to yourself to be at the cutting edge. Audio visual content is a big part of what makes the world go round, so do your business a favour and plug into it! If this is new ground for you, there’s no need to hesitate, as there are plenty of resources online to get you started and get your first few videos put together and published. Of course if youβd like a more tailored and personal approach, we are right here to help you every step of the way.
2. Be the one customers notice
There will always be those who fear and resist change in the economic landscape. This is a massive opportunity not to be missed. If youβre one of the first businesses in your area to use audio visual marketing to reach new customers youβve got a big leg up on the competition. Whilst more and more business will no doubt get in on audio visual marketing in future, those who were there first will stand out. The higher ‘view-counts’ built up by getting started sooner, will act as ‘social proof’ to potential customers that your brand is the most trustworthy and established. The more potential customers trust you, the more likely you will be to receive their business and to keep receiving their business. Get a head-start over your competitors by getting started today with your own business Youtube channel.
3. Engagement is key to positive interaction
By using audio visual marketing youβre directly engaging with your customers. Nothing is more effective at building trust, and trust equals new business. Imagine if, instead of having to deal with a call centre to sort out utility bills and all of lifeβs other unpleasantries, you were able to have a chat with a a real person, face to face, with no queue. Wouldnβt the interaction feel so much more positive? Audio visual marketing is that, but for business and services! By making yourself more accessible to your customers youβre opening the door to more positive and therefore more profitable interactions.
4. Itβs honestly quicker!
If audio visual marketing is a new idea to you, then yes, it might be a bit of a big idea to get your head around at first. But if youβre working with experienced content producers like Alloy it can actually be the quickest way to feed out new content and news about your business to your customers. Instead of planning weeks of Facebook and Twitter messages or writing lengthy posts about your services, jotting down a few key points to be delivered via a simple video can be far more time efficient. Even if youβre only working from 3 or 4 bullet points, youβll find that once you get talking about it youβll have plenty to say. A simple recording setup is not expensive and once youβre set up to record it can be as simple as sitting down with a cup of tea, pressing record and starting to talk. Doesnβt that sound more fun than penning a lengthy blog?
5. Become an authority
Once youβve got a few audio visual pieces under your belt youβll quickly become an internet authority in your area of expertise. Because of the ease of access to video content, customers and consumers are far more likely to look for videos on a given subject than text. If youβre the person or business who is regularly putting out informative and decent quality videos you will be the first name people think of when theyβre looking for someone with expertise in your area. Again, it comes back to trust. When people recognise you, when they trust you know what youβre talking about, youβre the one that they will come to when they need the type of services your provide.
However youβd like to get started in audio visual marketing, weβd love to help. The team at Alloy include experts from across the media fields. We work with a network of TV and film composers, music producers, film editors and general tech-heads to create professional quality, branded video content.
It doesnβt have to be intimidating and it certainly doesnβt cost the earth. Audio visual content is incredibly scalable and can be adapted to suit any budget. In fact, with the sophisticated software we use youβll be blow away by the professional results that can be achieved on even the smallest budget. If youβve thought of audio visual content before and need some help with development, or if itβs entirely new and you want to get started but have no idea where to begin, weβre here to help! Weβd love to have a chat and see how we can help so donβt hesitate to get in touch with us today, or learn more about our social media marketing packages here.