It’s crucial for businesses to regularly review and manage their Google accounts, implement best practices for security and ensure proper documentation of account ownership and access.
Keeping on top of this stuff now will save you from a lot of potential pain in the future when it comes to platforms such as:
- Google My Business (AKA your Google Business Profile/Maps listing)
- Google Analytics
- Google Search Console
- Google Workspace/Gmail
- YouTube
Common problems we see with Google account ownership include:
- Lost access to account credentials — The employee who set up the account leaves the company and the login details aren’t transferred to someone else.
- Multiple accounts and ownership issues — This can lead to confusion and potential security risks.
- Inadequate backup and recovery plan — Businesses fail to backup their important data, documents or settings, making it difficult to recover information in the event of accidental deletion or data loss.
- Outdated account information — Failure to update account information, such as contact details and recovery email addresses can complicate account recovery processes.
- Account migration and transitions — Changes in organisational structure or key personnel can make it difficult to smoothly transition the ownership of an account.
- Integration and syncing problems — Difficulties in integrating Google services with other business applications or syncing data across platforms.
Our recommendations
In order to avoid all these headaches, the business owner should have the ‘primary ownership’ role on everything, and you should always make sure that more than one person has access as an admin/owner.
Finally, keep a list of who has access to what. Even if you, as the owner, will be delegating tasks to your employees who will be using these platforms, this data is precious, and it belongs to you!
If you’re looking for a partner to help you implement best practices when it comes to Google Account ownership, get in touch with Alloy Marketing today!
