For some businesses, the period just after Christmas and New Year’s is a bit on the quiet side. While it may be tempting to wallow in lethargy after recent revelry, this is actually the perfect opportunity to take things up a notch.
Marketing all too often becomes an “I’ll do it tomorrow” kind of a task, which we all know means it never gets done. If it’s something you only turn your mind too after a long day of work it’s a real challenge to give it the attention it deserves. Here are some great hacks for how you can turn that around and kickstart your year.
Make it a habit
It’s been stated that it takes 21 days for a new behaviour to become a habit. If you find yourself with even the tiniest bit more free time in January, this is the perfect opportunity to get used to doing those little things that can make a big difference. Whether it’s starting to up your presence on social media, write a blog post or even just remembering to take a picture of some work you’ve done, there are things that only take a few minutes of your time that may often get completely ignored. If you can get into the habit of these little bits and pieces, they will soon just be another part of your routine. While a single tweet or blog post isn’t going to rock the world, the cumulative effect of a daily or weekly occurrence can add up to make a big difference.
Monitor progress for more motivation
It’s not a surprise that most people respond well when their work brings in good results. If we do something and then something good happens, it tends to reinforce that behaviour. Sometimes it can be tough ploughing time, effort and money into something if it doesn’t seem to be having any effect. So it’s really worth working out the KPI’s you should be tracking to keep an eye on progress. Of course, if you are watching the stats and you aren’t seeing the progress that should be happening, maybe it’s time to try a change of tack – in which case you’re still better off. You don’t need to be a big company to get the benefits of “big data”. If you can see the impact your work is having anywhere, from social media engagement to rankings reports, to conversions and sales then you are much more likely to keep putting in that effort and getting even more results. It’s important to keep your expectations realistic, but watching out for the early indicators that your work is paying off will help you invest in those things that maybe you would have otherwise given up on.
Learn to do something better
What do you do every day that could be done a little more easily? It’s hard to change up a habit, in fact it can be even harder to change something you do already than it is to start doing something new. But no matter how efficient we think we are, there are normally things we can do to improve. It may be thinking about your workflow; if you’ve been doing something a certain way for years, it may no longer be the case that you’re doing it in the best way. While it’s a huge pain, and more than a little scary to switch things up it can save you a huge amount of time and money in the long run: getting onto a digital accounting platform, using your smartphone out the office or just rearranging the order in which you do things. Any way you can find to save a few minutes a day, or a few percentage points off the effort it takes to do something can add up to make a big difference in the long run.
Get in touch with us on Facebook and Twitter to tell us about what you’re planning to do differently in 2017 or contact us for more information about what we can do help grow your business in 2017.