SEO

Tips, Advice & News

Will I get more traffic to my website with SEO?

SEO involves a number of tactics which are used in combination to improve the search performance of a website. This is not the same as directly increasing traffic to your website, but if the SEO has been carried out properly then of course the traffic should follow....

Webmaster Tools says my site has a penalty, what should I do?

Webmaster Tools sometimes penalises sites which have had SEO work carried out against Google’s guidelines. Over the years some SEO providers have discovered ways to play the system, achieving big improvements in visibility for their clients in a very short space...

Is PPC better than SEO?

Whether one is superior to the other depends on the results you’re looking for. Where PPC excels is in achieving instant results, but if it’s not backed up by any SEO work the benefit will stop as soon as the campaign is turned off. For businesses with a...

How do I know whether I need local or national SEO?

Whether you need local or national SEO depends on the type of business you have. Local SEO services are ideal for getting more customers into a venue, for example a bar or restaurant, or for being found by customers when providing a service in a single town or city,...

Why would I need SEO?

It’s a statistical fact that the vast majority of Google search users do not even look at the second page of search results. If you have invested in a website for your business, you’re going to want it to appear on the first page if you want to make it...

Is there a contract for SEO campaigns?

Yes. We require that you sign up for a minimum of three months for our SEO plans. We have found that proper SEO requires this amount of time for its effects to be felt. Underhanded quick fixes which deceive Google might provide an immediate boost but will...

What’s the difference between local and national SEO?

There are a lot of different components involved in SEO. Local SEO generally involves a greater focus on accurate local listings in search engines, analysing the strengths and weakness of local competition and optimising your web presence for best performance against...

How does SEO work? How do Google choose the results?

How to appear in Search Engine Results Pages (SERPS) Search results from Google and others are compiled by computer algorithms designed to provide the user with relevant and useful results based on the ‘search terms’, or keywords, they have entered. What...