Yes, installing the Facebook Pixel is highly recommended and, in most cases, essential. The Pixel allows us to track user actions on your website, such as purchases, sign-ups, and page views. This data is crucial for retargeting, conversion tracking, and building lookalike audiences.
We can help you install and configure the Pixel properly, including setting up standard and custom events that align with your business goals. If you are using platforms like Shopify, WordPress, or Wix, we can integrate the Pixel directly with minimal technical effort.
