Does Google Ads affect SEO?
No Google Ads doesn’t have any direct effect on SEO. Google Ads will increase the number of people that find your business on Google, but only in the sponsored links area of Google’s search results. For best results, an SEO campaign should run alongside a Google Ads campaign to ensure that a) your website can still be found when your daily ad budget runs out or when your ads are paused and b) users who don’t click ads still see your business c) your online visibility doesn’t fall behind that of your competitors.