How do Google Ads fit into PPC advertising?

Google Ads is one of the most popular platforms for PPC advertising, allowing businesses to create ads that appear in Google search results and across its display network. Advertisers bid on keywords relevant to their business, and when users search those terms, their ads have the opportunity to appear at the top of the search results. Google Ads provides detailed targeting options and performance tracking, making it a powerful tool for driving traffic and increasing sales.