How do you build and manage an email list?

Building and managing an email list is a critical component of effective eCommerce email marketing. Our approach begins with creating appealing sign-up forms on your website that entice visitors to subscribe. We might also leverage social media platforms to promote sign-ups and encourage your customers to join your mailing list by offering incentives such as exclusive discounts, free shipping on their first order, or access to special content. Once collected, we manage your email list by segmenting subscribers into different categories based on their interests, shopping behaviors, and engagement levels. This segmentation allows for more targeted and relevant email campaigns, increasing the likelihood of engagement and conversions.