How do you create an effective PPC strategy for eCommerce?

Creating an effective PPC strategy for eCommerce begins with thorough keyword research to identify relevant search terms your audience is using. Once we have targeted keywords, we design compelling ad copy that highlights your products and includes strong calls to action. We also utilise ad extensions to provide additional information and offer attractive landing pages to ensure a seamless customer experience. Continuous monitoring and adjustments are essential to optimise ad performance and maximise returns.