How do you determine the right budget for PPC advertising?

The right budget for PPC advertising depends on your business goals, the competitiveness of your industry, and the specific campaigns you want to run. We work with you to establish a budget that aligns with your overall marketing objectives, considering factors such as estimated cost-per-click (CPC) for your targeted keywords, expected conversion rates, and desired outcomes. By carefully allocating your budget, we aim to maximise your return on investment while ensuring you reach your target audience effectively.