We combine data-driven analysis with deep platform expertise to define the most effective target audiences for your campaigns. This includes building custom audiences from your existing customer data, website visitors (via the Facebook Pixel), and email lists. We also create lookalike audiences based on your most valuable customers to help you scale.
In addition, we leverage Facebook’s behavioural, demographic, and interest-based targeting options to reach cold audiences who are most likely to engage with your brand. Throughout the campaign lifecycle, we continuously test and refine audience segments to improve performance and reduce wasted ad spend.
