We measure success using a range of key performance indicators (KPIs), which are tailored to your business goals. For e-commerce clients, we focus on ROAS, conversion rates, average order value, and revenue. For lead generation campaigns, we track cost per lead, lead quality, and funnel progression.
We also monitor secondary metrics such as CTR, cost per click, frequency, and engagement rate to diagnose performance trends and identify optimisation opportunities. Detailed monthly reports and strategy calls are provided to review results and plan next steps.
