How do you measure the success of an eCommerce content marketing campaign?

We measure the success of our eCommerce content marketing campaigns through a variety of metrics, which help evaluate performance and guide future strategies. Key performance indicators include website traffic, bounce rates, conversion rates, keyword rankings, and revenue generated from content-driven traffic. By continuously analysing these metrics, we can identify what works, what doesn’t, and make data-driven adjustments to our strategy, ensuring the best possible results for your business