How do you measure the success of an eCommerce email marketing campaign?

We measure the success of our eCommerce email marketing campaigns using a variety of metrics that provide insights into performance and effectiveness. Key performance indicators (KPIs) include open rates, which show how many recipients opened the email; click-through rates, which indicate how many clicked on links within the email; and conversion rates, which reveal how many completed the desired action, such as making a purchase. We also track overall revenue generated from email campaigns to understand their impact on your business. Using these metrics, we continually analyse and refine our strategies, ensuring that each campaign optimises reach and engagement.