How do you measure the success of Google Ads campaigns?

Success in Google Ads campaigns is measured through various performance metrics. Key indicators include click-through rates (CTR), which show how many people clicked on your ads compared to how many saw them; conversion rates, indicating the percentage of visitors who took the desired action, such as making a purchase; and return on ad spend (ROAS), which measures the revenue generated for each pound spent on advertising. We provide detailed reports that analyse these metrics, helping you understand the effectiveness of your campaigns and where adjustments may be needed for optimal results.