How do you measure the success of your CRO initiatives?

Success is measured using various metrics, including conversion rates, average order value, and user engagement levels, such as time spent on site and page views. We also look at dropout rates during the checkout process to identify where potential customers are losing interest. Comprehensive reporting allows us to analyse the effectiveness of implemented changes and adjust strategies as needed to ensure continuous improvement.

The average ecommerce conversion rate varies by industry but typically ranges between 1% and 3%. With the right optimisation, many businesses can exceed this benchmark.