How does retargeting work in eCommerce PPC?

Retargeting, or remarketing, is a powerful feature within PPC campaigns that allows you to deliver targeted ads to users who have previously visited your website without making a purchase. By keeping your brand in front of potential customers as they browse other sites, retargeting increases the chances of converting them into buyers. This strategy is effective because it targets an audience already familiar with your products, reminding them of their interest.