How important are ad copy and visuals in a PPC campaign?

Ad copy and visuals are crucial elements of a successful PPC campaign because they are the first things potential customers see. Compelling ad copy that highlights your unique selling points and includes a strong call to action can significantly increase click-through rates. Additionally, eye-catching visuals create a more engaging experience, especially on social media platforms where imagery plays a key role. We focus on creating ads that not only attract attention but also encourage audiences to take action.