How important is ad copy in Google Ads?

Ad copy is critical in Google Ads because it directly impacts the effectiveness of your campaigns. It is the first thing potential customers see when they come across your ad, making it essential for capturing their attention. Well-crafted ad copy should clearly communicate the value of your products or services, include compelling calls to action, and highlight unique selling points that differentiate you from competitors. Engaging and persuasive copy can significantly improve your click-through rates (CTR), leading to more traffic and higher conversion rates.