How many times does Google update Its algorithm?

There is no set frequency with which Google updates its algorithm. Small updates happen all the time, major updates are also fairly frequent. Google does not always make the information public. Updates can affect the ranking of a website, but generally, if a website is well-optimised and follows best-practice guidelines, any negative impact will be temporary. Our team constantly monitors and adapts to changes to ensure the sites we optimised continue to perform at their best.