How much should I spend on ads? How do I pay for the ads

This is a really good question and one that’s tricky to answer as it will depend on your situation. Sometimes, it can be hard to know how much you should spend, but ultimately, the answer should be determined by how much your customers are worth. We can help you collect and analyse the data to show how much it costs to acquire each customer. If you know how much you make from each customer, then we can work out if it’s worth it. Even if you are already making a return on your ad campaign, we can help make further improvements. On large campaigns, even a tiny improvement in CPC or CTR can result in big savings, so get in touch to see what we can do for you. For most platforms, such as Google Ads, you pay the platform directly for the ads by linking them to a payment card. We can set this up for you. You give us permission in the platform to act as a manager, and we make sure that your ads are fully operational and optimised.