What are ad extensions, and how do they benefit eCommerce PPC?

Ad extensions are additional pieces of information that can be added to your PPC ads, such as site links, reviews, locations, and call buttons. For eCommerce, they enhance your ad’s visibility and credibility. By providing more context and options for users, ad extensions improve the likelihood of clicks and conversions. They allow potential customers to see relevant information at a glance, making it easier for them to engage with your brand.