The bounce rate of a website refers to the percentage of visitors who visit (or land) on the site then quickly leave the site (or bounce). It is used to give an idea of the quality of the site. Sites that have an easy to understand layout and are simple to navigate tend to have the lowest bounce rates.
Written by Graeme
I'm a very creative person with a history of success marketing for numerous clients in the entertainment industry. Whilst I have overseen and managed projects, I'm also an experienced content creator, having worked on numerous national and international campaigns creating film, audio and copy.