What is content marketing, and how can it benefit my business?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. By providing content that educates, informs, or entertains, businesses can build trust with their audience, establish authority in their industry, and ultimately drive profitable customer action. Benefits include improved brand visibility, increased website traffic, enhanced customer relationships, and higher conversion rates, all of which contribute to long-term business growth.