What is eCommerce conversion rate optimisation (CRO)?

eCommerce conversion rate optimisation (CRO) is the process of increasing the percentage of visitors to an eCommerce website who complete desired actions, such as making a purchase or signing up for a newsletter. This involves analysing user behaviour, identifying barriers to conversion, and making data-driven adjustments to improve the overall shopping experience. The goal is to maximise revenue without increasing traffic, making every visitor more valuable.