What is eCommerce email marketing?

Mar 7, 2025

eCommerce email marketing is a strategic approach to communicating with customers and prospects through email. It involves sending tailored email messages that promote products, announce special offers, and keep customers informed about company updates. This form of marketing is crucial for online retailers as it helps build and maintain relationships with customers. Types of emails can include newsletters, promotional emails, abandoned cart reminders, and seasonal sales announcements. By engaging your audience through targeted email campaigns, businesses can drive traffic to their online store and increase sales.